For Immediate Release: November 5, 2013
Cathy Hoover-Smith, CEO and Founder, (508) 832-2628
WORCESTER _ South County Physical Therapy, Inc. CEO and Founder Cathy Hoover-Smith will be a featured presenter at Wachusett Mountain’s annual, women’s only event, “Wine, Cheese, Chicks & Skis,” presented by Salomon North America. The event will be held on Friday, Nov. 15, 2013 from 7 p.m. – 10 p.m. in Wachusett Mountain’s Granite Room.
Female skiers and snowboarders will be able to relax with a glass of wine and an assortment of hors d’oeuvres, while listening to presenters discuss a variety of topics all relating to skiing and snowboarding. Wine and food prepared by Wachusett Mountain’s Executive Chef TC Celli will be served, along with chocolate treats provided by Priscilla Candy Shop.
“Wine, Cheese, Chicks and Skis is a women’s only informational event I started over 10 years ago. The event involves various keynote speakers covering all topics from how to stay in shape, to the benefits of massage, what is the right equipment for their ability, and how to layer to keep warm,” said Sandy Powers, of Mountainside Ski & Sports.
“I am very excited to have Cathy Hoover-Smith participating this year. As a 55-year-old woman, I feel it is very important for women to know the importance of getting in shape before they head out to the slopes. Cathy will be discussing what exercises we can do to prepare for the season, and how to implement them into our busy schedules.”
“One of the biggest mistakes a person can make is by trying to ski or ride into shape. It’s not too late to begin a training program now that will get your heart rate pumping regularly,” Hoover-Smith said. “Cardiovascular exercises such as running and cycling, or conditioning exercises such as treadmill or elliptical work, will provide you with the needed core foundation prior to ski season.”
Hoover-Smith noted that one of the best ways to actively prevent injuries is by stretching. She evangelizes that any athlete of any age can benefit from a regular stretching program.
A person’s knees are particularly vulnerable when skiing or snowboarding. Knee injuries can result in an ACL injury. The anterior cruciate ligament, or ACL as it is commonly referred to, is a frequent injury when jumping, pivoting and cutting is involved. Female athletes are five percent more likely to suffer an ACL tear due to hormonal, genetic, structural, and physical factors.
“One way to reduce the risk of an ACL injury is by making your hamstring muscles as strong as your quad muscles. Training yourself to hop, jump, bound, and land correctly, along with properly warming up before skiing or snowboarding is a terrific way to help yourself have the best possible skiing or riding experience,” Hoover-Smith said. “It’s so important to make it a habit to stretch right before you put on your skis or snowboard.”
Cost of the women’s only event is $10, and all proceeds will be donated to the Susan G. Komen For the Cure®.
For more information, email Sandy Powers at email@example.com.
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